Gold in general is no better. The value of gold is nothing more than a result of a global consensus - at the moment everyone agrees to consider gold a measure of value, simply because this measure is in some form or another necessary. If we assume a utopian situation, that tomorrow everyone agrees that gold is not such a measure, then it will be good only for the production of quality wires and trinkets.
The btc is gaining momentum for exactly the same reason - the global consensus towards the btc is constantly being strengthened. In this case, unlike gold, the cue-ball is not only a measure of value, but also a settlement system, and gold is not a competitor for this parameter
It is as easy as this, when people need a thing, like a thing, or are amused by a thing, that thing will be important. Hence, it will have value. But as to how much value it will have will depend entirely on how people are driven into it or how much they need or want that specific thing. This is the case with gold and bitcoins. But really, I would prefer to have both if I could than to even chose between the two which is completely dumb. But that's just my opinion though.