Weren't the creators of this platform working on stuff together before this? Was it crypto related?
Yes they were!
They were mostly working on advertisement industry, mostly focused on online publishers.
Our CEO emphasizes the excessive pie of middlemen in the content economy. This piece can be distributed to the users' instead of staying in the middlemen's pocket.
I like how experienced your team is when it comes to publishing. You don't have to be a blockchain expert to see how great it is and how applicable it could be to your field. I believe this is a perfect application. Middlemen are a huge issue, just as you state. Cutting them out will mean more profit for the publishers. I expect a lot of interest out of this project.