I'm looking to invest in coins/ICOs that aim to bring institutional money and retail money in masses. 95% of the coins on Coinmarketcap will not be here in five years. oviously projects with great, established tech will thrive first. I think the the projects that aim to bring the masses to accepting crypto will also be the first to do well.
Currently I'm considering SALT, Polymath, Genesis Vision, BlockEx, Fortuna, and FIC Network.
Short-term I think Polymath is most interesting. Whereas ethereum launched the dApp coin revolution, Polymath will lead the Securities token revolution. By making it easy for non technical issuers to launch a token that is complaint with regulations, they only not only incentivize the community to build more blockchain projects, but also makes it safer for retail investors to invest through a one-time KYC process.
Genesis Vision is another one that I'm really bullish on. Technical analysis and day-trading is rare among the average person in crypto. GVT allows retail investors to let managers (experts), ranked according to their trading skill, invest and do the trading for them. A managed portfolio takes out the guess work and helps those average investors who are too bored with hodling and too scared to trade actively. All this in a simple, easy-to-use working broker-like app.
FIC Network is an interesting ICO I'm eyeing. It's built on stellar(XLM), they have a working product currently used by a few clients and they are creating an all-in-one fixed income market for traditional markets and cryptocurrencies. Loans, corporate bonds, securitization, credit default swaps, future options, expected cash flows, you name it these guys are trying to implement in a decentralized manner. Its pretty ambitious but could be huge for adoption if they can achieve network mass, which they aim to do mainly through institutions. Public sale starts in a few days iirc.
What projects do you know that are focusing on making it easier and more appealing for audiences to invest?