If I do not invest in ICO as it is very speculative, but if interested you should know more detail about ICO clear and not scam. by knowing the dev is not trusted.
I do agree that if a person doesn't have a knowledge of how to find out which ICO project is good or bad then better avoid investing in these project and try to find good exciting coins to invest. This way one can avoid a lot of money on some scam ICO projects.
Open exchange like binance.
Are you serious?
Can you run an exchange with just 10 BTC?
I don't think it is good thinking to open up an exchange without a proper knowledge and marketing skills. If you want to hire a good team for these things then the current budget is not sufficient.