I have a problem with the aesthetics of mTAG...I like 3 letter combinations..lol..
Maybe the micro amount of TAG is tAG or tag. Similar to how T and t mean Tablespoon and teaspoon in measuring. Probably more confusing for some folks but I'm just slinging wet spaghetti noodles seeing what'll stick.
I am fed up with points I earn at starbucks, SM Mall (here in Philippines), or other places, and then not knowing the value of those, or where I can spend them, or the fact that I cannot use them anywhere else. And if I do want to use them, like airmiles, all sorts of restrictions come into play.
That's what they WANT!
Almost 1/3 of rewards go unused in the US or you know only $16B worth! Talk about free money for these companies. They love these confusing rewards and they'll hate us but we're on the side of the consumer so eventually we'll win.