I wonder if there is a way that prevents other companies from collecting and retaining your consumer profile data, that is, once you become a member/client of BehaviourExchange?
It would be interesting to see a discussion on the legalities and principles of profile exclusiveness/ownership as it relates to the business marketplace.
I'm currently watching #QandA on ABC TV in Australia. They have experts from relevent spheres discussing Facebook, privacy, ownership, disclosure, access, and various legalities. Switch it on if you can, or find it doing your Googles. It is really worth the watch and is relevant to the industry space that BEX is in.