According to my knowledge, the price of a token ICO when the early launching of a lot that cost falls directed the initial price, but it will be back up after a few months or a function of the token can be used publicly, if a platform that you follow have a nice feature and a reliable team, then the price of tokens will also follow the development of the project, some token of the strong survive are usually already have a project before ICO or they were listed on the big exchangers.