I bet that this thing will be just build-in modified GPU and RAM boards running on some custom micro motherboard with premade OS that make it looks like ASIC but acts like any other PC with GPU's mounted.
However anyone could done this, but who needs to project a circle from scratch, when you have a bunch of ready to use and P&P stuff, it shows how far desperated they are in earning money and how much they already gathered so they can make such a device without rising and funding all that industrial network which is needed to build up a working PC - they just buy from them RAM, GPU, CPU and thats it, only need to make your own board which is easy as fucking with all that datasheets they have.
They're chinese, they can do anything for money...