Samsung will use the technology behind bitcoin to track their shipments and is said to be very helpful for their logistics team. Their logistics chair has recognized the technology of bitcoin as technological breakthrough and to quote "fuel for Digital transformation"
Indeed it would be beneficial because in the age where everything is automatic, not only fo we want our food and money on an instant, companies on the other hand want a clear way of seeing how their business is doing especially in a company like samsung. The supply of samsung is vast and scattered all.over the world. It is beneficia for them to track their stocks and shipment because it makes their business easy to handle.
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https://www.bloomberg.com/news/articles/2018-04-15/samsung-jumps-on-blockchain-bandwagon-to-manage-its-supply-chainI don't think that we can call it riding. Blockchain is really useful specially protecting your company's data. And we all know that data is a very big assets and its like the backbone of all businesses around it.
So its logical for a company as big as Samsung to really take advantage of this technology. This is really one advantage of blockchain, data protection and can be share very quick if someone needs it in a hurry to make big business decisions. So I'm not surprise at all with this move coming from Samsung.