Update: April 17th, 2018: We have another great new idea which also will revolutionize everything!!!
We want to implement a new feature in our wallet. You can create a nickname for your receiver address. This nickname can be stored in the blockchain together with your receiver address. Then you can simply send the coins to this nickname. So you can send the coins to „SuperHero 2000“ instead of YtBMyUDUyKEYZ2hCTTa7y6wsB6HJS2jaMWmmkanLRhBbdPjvLRmLhJKfjX631W3oLzu1P7VEBL9ComG

A little bit simpler…

This new feature can be implemented easily into the existing Blockchain.