You are right, but tell me one sector where blockchain can be implemented and is not a HELL? For example, the bank system is crazy at the moment. They feel scared and don't know how to react to this changes. On the other hand, there are a lot of e-bank solutions using blockchain and all promising (fast-transaction, more secure than ever, bla bla bla). The competition is at a very high level there and most of the blockchain project will fail there. But in the blockchain in the e-commerce world, I see only payment methods and this here look much more different for me (in a good way).  Do not get confused by the word "e-commerce".  They have a platform, business plan, and nice idea.  This is my opinion I'm not trying to agitate you.