Personally I was a little disappointed with the 'partner', but consider the actual importance; when the battle was on between HD-DVD and Blu-Ray, everyone knew the winner would be decided by which format the porn industry chose.  And they chose Blu-Ray.  And HD-DVD died very soon after.

I would say the importance of the deal is not the partner, but the precedent.  This creates a precedent that other more 'important' partners could follow along with.  If the XVG-Pornhub integration is successful, you can bet XVG will be near the top of the list for *any* company who wants to integrate crypto, since people always want to follow with what was already done successfully.