Litecoin is faster, monero is more private, ETH has smart contracts and there are much more altcoin with much more features, even Bitcoin Cash is faster than Bitcoin, but BTC keeps rising much faster.
Don't you think it's just because of the name?
Btc is not a brand its a very respectable and valuable currency because it has shaped the entire crypto world. Its become so popular mainly due to its price fluctuations and it'sconcept of a decentralised currency for laymen and traders to use. It would be very restrictedin terms of accessibility if it were a brand.