I like the idea of the BitFence Cyber Store that is mentioned in the whitepaper, on this store they will sell their BitFence zero-day Threat Subscription Service and BitFence Configured Hardware & Software.
The Bitfence zero-day Threat Subscription Service is available to all kinds of customers, ranging from home offices to corporate clients with over 2500 users, the customer can customise the requirements for their subscription including the length of the subscription.
The BitFence Configured Hardware & Software section of the store will sell a variety of products, one of the products available is BitFence Routers that can be purchased with integrated Bitfence subscriptions. Pre-installed Light Plug-n-Mine Raspberry Pi and BeagleBoard with StingMiner Software which can be purchased with own/lease to own/lease options. SD Card images for Do-It-Yourself miners. BitFence software will also be available to download as freeware. The freeware will be available on Windows/Mac/Linux platforms and in the future it will also be in Android and iOS.
The store will be a really good source of revenue for Bitfence, it also encourages investors to purchase HNY tokens because they will need to use HNY tokens to purchase the products and services that I have listed above. Hopefully this will always mean there is a decent level of volume in the HNY markets as there is a real use for them, especially if the products on the store are a more affordable option compared to their competitors that are not blockchain based and only accept fiat.
That would be a good source of funds if they started with individuals to build the trust and base and scale to enterprises. Since in most cases enterprises are hard to access or in other words enterprise are hard to change what they are comfortable with using. So ya to have an accessible store for anyone to buy from using their technology as core would be interesting to see.
I get what you mean, I also like that Bitfence are not just advertising their store to large corporate clients and they also have options for individual/home office customers. It's vital that the store is accessible, I think they should allow anyone to browse their product list and not make customers have to sign up to see their deals.