Here's a suggestion (I like martial arts so this is my curiosity). Add sports that almost no one has heard of but is extremely popular. Silat (look it up, half a billion people know about it) is awesome, look at it in the Movie Raid Redemption.

Now next step, sponsor tournaments like Muay Thai in Thailand and Silat in Indonesia. You'll get a ton of crypto loving folk there. These tourneys are in desperate need of big name sponsorships and a crypto boost would be welcome.