Other thing that scares me is the amount of people yelling scam here and on twitter, Reddit is just dead!. You just don't get interested people around your project if that many scam yellers are out there. So something need's to be done differently.
Every coin is called a scam. Those not in crypto call even Bitcoin a scam, Ponzi scheme and a bubble. The idea was good but I think they developed way too slow. As a consequence other projects with a similar goal arrived and they already surpassed Synereo. One of those projects are BAT and Steemit. They can still become big but then they really have to develop faster. It is a pity if they don't succeed. It is the perfect time for their project given the current Facebook mess.