My wife and girlfriends don't care as long as the ROI is justified and everybody's happy. On a more serious note, why would the "more serious" brands (whatever the hell that is) not use a viable tool such as Verge?

Verge can't hold the price, because you dubbed it a porn coin? Maybe  you know something I don't or you're just basing this on some kind of moral standard instead of practical business standards.