There are more crypto projects that were saying that their platform and ideas are better over the others but most of them failed due to some unfortunate reasons.
Although project ideas are also a good criteria but that's not that reliable because most of the ICOs have no working projects and products and most of them are relying on the fund raised through ICO sales.
That's why that factor is not good for me because the best factor that I am considering is through bumping on their Telegram Channels because I do believe that ICO social network or Telegram Channels must have more active members and discussion admins and set good response in every detail of inquiries.
Scam and fake ICOs although have telegram channels but most of the time there are no discussion admins.