2. Flashy images and good page setup. Solid structured page is what i look for, anything that is scraped up quickly without images or videos often means that developers put little effort into marketing of coin, which is not a good sign to see for investing. Remember you are not in it alone, you want other market participants to get in too if you want to sell coin for profit.
Generally people think completly wrong on this one, thinking that flashy images mean developers are just looking for profits and coin is more likely a scam, while the reality is if you do deep statistical checking and pattern checking of the coins, it is exactly the opposite. The more work developers put into the coin the better, there can be exceptions but in the end its overall statistical performance that matters not single picked example.