If I wanted to make a load of BTC, I would do exactly what he has done.... except I would then have a 3rd party buy up all those shares at .0001.

I would hand over control of labcoin to someone more respectable and have them immediately pay out a massive dividend.  I would publicly admit that I was holed up and on a bender and say that I am truly sorry.  The new owner of labcoin would then keep paying out dividends like they were supposed to and my guess is that after a few weeks, the price of the stock would go up.  At that time, have the 3rd party sell the shares and pocket the profit of a share that went up 10000%.

At least, that's how I would play the long con.