The technology involves is one of the main features I look for in any good project however this should be backed with a strong and powerful team that can handle the project to a successful completion with the help of powerful social media campaigns. The governance structure of the project is also very important however I prefer a decentralized governance vertical with a disruptive tendency.
I actually appreciate that they have done little to no Social media campaigning or Mass Advertising, Have you seen TRON? That is all they did and it was a disaster after a bit because the CEO posting a horrible Live stream and they really have no Product out (much like all the other crypto projects). Therefore until mainnet launches and it actually has a tangible product that people can use and not just Tokens on the Stellar network there is no reason to socially campaign the project. All this "Look what we might do" Ad/Hype campaigns are pure bullshit until they produce something real IMO.