announcing an 'announcement' never seems to fail to spark an empty pump. it doesn't matter what the news is it's always going to fall once the news is out. in this particular case it's a reasonable cut above the average junk most coins come out with, but it's still a sell the news event.
Good point. If they simply just didn't "announce the announcement" and suddenly popped up with a pornhub partnership one morning it would have been EPIC.
That being said, i believe that the Verge team made a good decision going with pornhub. It's one of the largest websites in the world and has the transaction volume and privacy needs worthy of cryptocurrency. It may take some time before people realize this, but in the end, Verge made a good move with this partnership.
What difference would it make if Pornhub started accepting bitcoin and other more popular cryptocoins like litecoin or Ethereum? This is an empty partnership unless Verge is the exclusive and only accepted coin on the site. Which then would make it a bad business decision if Pornhub's competitors started accepting bitcoin and the more popular altcoins.