Guys stop trying to push the price one way or another.
All scenarios for AM are possible!

AM might develop a good chip and win back decent network share
or AM might not develop a competitive chip and forfeit that goal.

The planned exchange platform can be something huge
or bitcoin's built-in exchange might kill that venture as well.

We simply don't know and we learned that FC won't say a word in advance.
Thus the value of this venture can be anything. From null to the moon.

To better visualize the concept of zero value recall how promising burnside's btct.co looked like. Especially after he started to legalize all aspects of the exchange.
But the day came when everything collapsed to near zero value in an instant. I hope that won't happen!

Think also about how would you feel in his shoes. Having all those earned bitcoins in his wallets. It would be itchy to go on some adventuring. Maybe even going to the moon literally.