Prices has gone down from the past months but still not in the supposed MSRP of GPUs, like for the GTX 1070 that is supposed to be just around 400-500 USD when the GTX 1070ti manage to hit 1300 USD last January. Now the price is just 500-600 USD which is just 100 USD higher than last years pricing. We can se that manufacturers have adjusted to the market demand of the GPUs but not yet in their desired MSRP, if you want we can wait for the new generation of GPUs from both companies and see if prices will shift again.