Now we are at that time that people try and pump the price. They are making chips, but not supporting bitcoin. They dont accept it, they are not donating to a bitcoin charity, they are not paying millions to educate people. Simply making a product that bitcoin users can use.
Maybe they're not officially stating that they support Bitcoin, however, by the simple fact that they will be building and selling these chips, they will add competition to this space, which is one of the things Bitcoin really needs at the moment.