Looks like Jeff Bezos wants to get involved in Bitcoin... the wrong way:
Amazon filed a patent to de-anonymize Bitcoin transactions and sell the data to law enforcementOne example is a data stream that publishes or includes global bitcoin transactions (or any crypto currency transaction). These transactions are completely visible to each participant in the network. The raw transaction data may have little meaning to a customer unless the customer has a way to correlate various elements of the stream with other useful data. For example, a group of electronic or internet retailers who accept bitcoin transactions may have a shipping address that may correlate with the bitcoin address. The electronic retailers may combine the shipping address with the bitcoin transaction data to create correlated data and republish the combined data as a combined data stream. A group of telecommunications providers may subscribe downstream to the combined data stream and be able to correlate the IP (Internet Protocol) addresses of the transactions to countries of origin. Government agencies may be able to subscribe downstream and correlate tax transaction data to help identify transaction participants.
Amazon wants to get his nose into the coins of the users, so you can already see how things will work if Amazon ever accepts Bitcoin, they will attempt to track everything and sell your information, just like Facebook.
This is a very interesting technique of hedging against the price volatility...
They accept bitcoin, they will make some money from bitcoin users' purchases, but they will make much more money from selling the data of the bitcoin transactions and the personal data of the related users.
This is a kind of problem with online shopping, you have to give out your personal data (real name, shipping address) to get the things you buy... and Amazon knows this, and knows that this data is more valuable than the other stuff they sell...
Time will come, amazon will die and new existing ICO for online marketplace will come. Amazon is now overrated and it is a mistake for the people to trust their service. They did not respect the ideology of bitcoin, decentralized and transparent to the people. If ever it will happen, the buyers and sellers of this giant tech are at risks.