FC is so far ahead of the curve he is beyond the horizon.
FC changed the game. Again.
Strange to see so little excitement over this development, it is pretty significant. Being the first to create such a large ASIC farm, AM naturally encountered problems quite early that others will face eventually (or are currently facing) -- and saw the opportunity to solve it, then package the solution for others to benefit.
The brilliance of this move may not be obvious at the moment -- someone running a few mining boxes in their mother's basement is unlikely to encounter these problems -- but as mining becomes more professionalized, lowering their costs with a solution like this may be the only way to be profitable.