Aren't the chips for one board alone priced at 0.95BTC?
It is 19 Euro or 25 USD per chip right now for small lots. There's a discount for a reel for of 3000 a few months from now. (An immediate reel is much more expensive.)
Two reels were sold
here (msg #52) for in total 60K us$, so that's us$10 per chip. The buyer seems to be open to sell some.