I've watched a few of the Inside NEM episodes, and I think Alexandra Tinsman comes across as very friendly and personable. It may be that her job responsibilities could and maybe should also include community engagement, organizing community efforts, etc. Or, if she already has her hands full with the marketing efforts, then maybe someone with a similar demeanor should be hired for things like community and investor relations.
She's very good and I hope she does more.
It is improving rapidly with meetups and much more active social media accounts and so on, but had similar engagement happened in the earlier days it's likely things would be considerably further along.
Better to be ground up than top down.