The partnership is actually Mindgeek, which runs Pornhub (and casino), Brazzers, and many others. Pornhub alone gets like 150 million viewers per day and accounts for more traffic and EYEBALLS than Netflix.
Add to that the TokenPay debit card, ringCT release, RSK development, and the likelihood that the Mindgeek legitimizes the currency to the point of attracting new partnerships .... yes, you would be wise to begin accumulating at these lows and think long-term.