I was one of the biggest fans of this project for a long time. I really wanted it to be real and I used to argue for it on these forums.
I have changed my mind since the introduction of WildSpark and realizing what the actual goals of the project are and what they have actually created.
There is a very big difference between what they say and what they do and it is perfectly reasonable that people are saying they were tricked because investors did not get what they were promised.

Here is what they promised to the ICO investors years ago who paid as much as 33k satoshis for their AMPs :
1. a social network with privacy
2. a scalable blockchain platform
3. distributed applications running on the blockchain platform

Here is what they delivered:
1. Wildspark  

Also Wildspark is useless bullshit that has no organic users. All activity in Wildspark is paid for by Synereo. They are making misleading and false statements about Wildspark on a regular basis in their blog.