Lol they will never give up, does security cameras and police stop bank robbers? Nope.  Look at the current security solutions, there are very effective enterprise level products that stop external threats, but did you see in the news that a Las Vegas casino was hacked via a smart thermostat in a fish tank?  We need to be realistic, this is going to help in the fight again hackers, the honeypot will finger print and send out to the rest of the network, and their routers will block any further attacks, but it isn't going to 'make them give up'.  Maybe Bitfence should also do an educational series on cyber security in companies, like I said in a previous post, you can have all the security in the world, but if someone plugs in a USB, or gets tailgated into the office etc it's over.