You can learn, but it is not that easy. I have seen some really dumb non-technical folks buy and hold Bitcoin, so I would say no.
But you need to be very careful. The risk is losing your private key or sending Bitcoin to wrong addresses.
Even crypto funds like
Caviar that will take the load and simplify things for the regular person, still require some knowledge to invest in. you need to buy Ethereum or Bitcoin, then send Ethereum and Bitcoin at the correct address for the ICO, also register with them.