Title says it all. If you're looking to invest in an ICO or pre-ICO blockchain project, what's 1-2 attributes that are most important to you? Market size/potential? Management team? Technology that is distinctive? Strong white paper? Social media following? Other...
Aaaaaaaand go!
A good and potential project must have all of the above. The current market is different from the market in the last year when new ICO projects grow out of control. Given the current situation, a good project requires a whole new product and technology to compete with other projects.