exactly that is normal, and add this up while weak holders are panicking they will add up FUD (fear, uncertainty and doubt, usually evoked intentionally in order to put a competitor at a disadvantage.) thats why weak holders will pull out their investment and the trader experts will get profit by buying when the value is cheap and selling when the value  goes up, but what is happening on this declining events are the holders will be filtered because the weak hands will pull out and then traders will have a battle royal on trading