The goal is to reach customers and people that are going to use the platform. Because that is going to give value to the token, if customers use it and lock a certain amount of tokens for ico/sidechains/smartcontracts or masternodes...
Looks like ico platform us about to be released on azure for anyone to use which is really good news...
https://youtu.be/-2L9XHSqly4Im on my phone, sorry for the link...cant find howcto post it properly...its an interview with chris from londons expo...