for me there are three reasons why they do not want to invest in crypto
1. they have not known crypto
2. they are not interested
3. they are afraid to invest after losses
Yes its true, people don't want to invest in crypto because of lack of knowledge and because of those people who are using this in a bad manner that's why people think that this is a scam.
If they are not ready to invest in bitcoin because of low knowledge and low trust then my suggestion for them is to join signature campaign before they invest in bitcoin, there are a lot of sites which give true and real information about bitcoin so they should visit and w should discuss our bitcoin strategy with then and should show our profit we earn with bitcoin to them so they will become show interest for bitcoin, tell them bitcoin is an investment and it is a currency not scamming at all.