We need to make the right decision before getting into this situation. When you buy high and sell low you will not gain any from this, you shall hold it first and wait for the right time wherein it will gets high also for you to get what you buy. This is the risk of getting into electronic currencies.
Well i don't think anyone intends really to buy high and sell low. It's thr effect of how they react to the market and how they let their emotions control them. Effects of inexperience since the longer they stay here the more it'll be corrected.