I expect that the project will appear large investstory, although this requires a lot of effort to make them interested in them
You are right, to be able to attract many investors the devs must think ways how they will improve their marketing strategies and also their advertising too.
They'll probably do the usual shit the ICO devs do like running random ass campaigns in the bounty sections, do some contests or something like that
You could be right mate but they know whats best for there project regardless if it is effective or not. What we could just do is to support all thier movements.