We found that misinterpret the coins/tokens as dividends to the project's revenue not knowing and reading that it is a utility token which can be use the proposed platform. And if you are an investor that expecting high value after an ICO and the team will list on an exchange then sometimes you will be disappointed because of this ignorance. Please bear in mind though this tokens are tradable it still a has its general purpose and its actual use should be promoted so that project will be in industry for a long time and not like any other platform that after ICO and pumping of price, they're gone.