Bidium can't achieve the hardcap in just a couple of weeks. Just imagine, the gap of their token sale is just for 5-6 weeks. I don't know what they are thinking but to be honest, bidium has a potential to be failed. The period is too short compared to other project who had more than 11 weeks.
How do you say so? Every project has their own analyst. Bidium has 4.9 ratings in ICO bench and for me, the gap of their token sale period is not obstacle to attain their commercial goal. 10M usd is easy to achieve by a project who can defeat the other giant tech. Look out the bidium's platform and see how it is really differs from other exchange. After you saw the WP, you can say that your estimation to bidium is really far from what will be the outcomes of this project.
one thing, i learned from crypto, nothing is impossible, the duration of an icO is not the only basis for its success and it's downfall. Bidium has a new marketplace concept that people will find it more convenient to use. Maybe Bidium is just confident that it can achieve it's success with its own ICO time duration.
ICO bench get paid by their ratings. Better look at their community and their updates. I know they can work better with their development. Bidium will find its way to push their marketing strategy much more better than this.