I expect that the project will appear large investstory, although this requires a lot of effort to make them interested in them
You are right, to be able to attract many investors the devs must think ways how they will improve their marketing strategies and also their advertising too.
They'll probably do the usual shit the ICO devs do like running random ass campaigns in the bounty sections, do some contests or something like that
Lol thats true but we cant argue because this somewhat helps the platform to grow, enough to the point where it can be recognised by the people. At the moment, not much can be done about this, unless some ico invents a new method to gather more people.