Lots of people are waiting for crowdsale date of such a nice project. Don't be surprise if the ICO is completed in few days to the first week itself. Also this project is getting its own popularity as it is in Game field.
You're right, this industry is extremely attractive both for investors and for common people who just love video games and related nerdy things.
World is moving fast. Everything is going into blockchain. And everybody wants something out of something. Nobody wants to do anything for free. RAWG will go one step advance in gaming. Earn while you play is a very good and attractive theme.