The business model of the project is the re-selling of contacts with influencers’ audiences and providing complementary services for video monitoring and analysis. The AdHive platform buys the views from influencers with discount, influencers gain access to mass advertising campaigns, and advertisers get an integrated media channel for targeted message delivery and analysis of video content for brands and keyword mentions. It’s similar to contextual
advertising, but in video format.
The platform margin is generated from the gap between bid and offer prices and should always remain sufficient because small influencers are happier to work for lower rewards, and in addition, advertisers are happier to avoid collaboration with large groups of influencers. Influencers will sell their contacts with their audience through wholesale prices, for access to large campaigns. The margin of each placement can differ depending on the goal of the
placement — either to grow the margins, or to grow the involvement of rating influencers.
For example, each 1000 views (CPM) costs 20 ADH Tokens for the advertiser, while the influencer gets 14 ADH for each 1000 views, 1 ADH per each 1000 views transfers to the community for assessment, 5 ADH is retained by the platform.