For sure this product is based on their Sophon AI chips. From the Byton site:

"POW algorithm that is friendly to AI ASIC-chips"

Bitmain Sophon server which ships in Q2 2018:
https://sophon.ai/product/view.html?product_id=00020171024103359691D05v6EIt064D&template=server-detail

Coincidence? I doubt it, it's the usual Bitmain sausage machine in action!