You would first need to buy some cryptocurrencies to participate in an ICO if only you don't have some.cryptocurrencies like Bitcoin or Ether. The best way to purchase significant amounts of Bitcoin is through online exchanges. Transfer money from your bank account to your newly created account with a cryptocurrency exchange.Transfer your Coins from the Exchange to a Blockchain Wallet you Control. Then go to
Very good point which has not been mentioned yet I think. From what I saw you need ETH for your project which you need to buy first. After that is done, you can buy cultural coins with ETH. But you will find plenty of info on that on the website. If all fails though and you have questions, you should really opt for the Telegram chat - I think these are normally really good.