Just realized something.. Isn't this zero-sum?
Transactions are 2-legged: every buy is a sell. Every BTC is at the same bought and sold.
The buyer buys BTC and sells fiat.
The seller sells BTC and buys fiat.
Indeed. Don't take the website for more than it is

Also someone said Chinese buy more than the U.S. ... Well I guess it depends on what time it is.