Social networks have reached their peak a few years ago, now their popularity is declining. People begin switching to messengers, after all. So, the prospect of such project as WebAd is quite doubtful.
Social networks has peaked a few years ago only in their previous form. Now they are more than just a place where people can chat. At the moment they are experiencing, I would say, a rebirth.
Well, okay. What's the point in the WebAd project, if social networks have built-in advertising systems?