If they can get the platform up and running sooner than later it'll be good for everyone.
I know they have a great team that's working as fast as they can. I know that they know that a bull market is the prime time to roll out a working polished platform.
To be honest I think as soon as investment is possible, more and more people will start to use it, even without marketing!
I think its such a good idea that word will spread around the internet and it will instantly become super popular. Until then, we hodl tight.