The project is interesting, but it seems to me that to promote it, you need to intensively advertise in the Internet.
I think the team also knows that, but right now there is no such thing. how can this project be much in the know if how to promote it less?
I guess they will start promotion campaign closer to the ICO or pre-sale stage. BTW, as I've seen one of their advisors is Ismail Malik who is it top 100 the most influential blockchain people. That's great!